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For Sellers

Our objective is...

To sell your home!

  • At the best possible price.
  • In an efficient and timely manner.
  • With the most favorable terms.

To accomplish this, we will work with you, as a team, using communication and cooperation to ensure a successful sale.


Preparing your home for sale is imperative to a successful transaction. It is best to take a holistic approach and make sure all aspects of the home present well. There are the three keys to focus on.

The 3 Keys





Properly pricing your home at the beginning of the sales process shows the market that you are serious about the sale. We conduct research to determine the value of the home. To do this, we quantify the following:

  • Pricing of properties that haven’t sold, as well as those that have sold
  • Supply of competing homes in the marketplace
  • Conditions and features of the home and neighborhood
  • Economic conditions and the mortgage market
  • Location!

Maximum Value and Pricing

So, the market determines value. But we can’t control the market conditions. Instead, we pulse the market and evaluate what we can control to arrive at a number. We’ll look at factors such as:


  • Price trending
  • Length of time on market
  • Availability of similar homes



  • Price
  • Condition
  • Marketing

We consider all of these factors in a Comparative Market Analysis (CMA). This analysis will look at recently sold, comparable homes, as well as homes currently on the market that will be competing with yours. It will help us determine the optimum asking price for your property.

The Market Influences Pricing

Buy's Market vs. Seller's Market

With a seller's market, there are more buyers than sellers, so the price rises.

With a seller's market, there are more buyers than sellers, so the price rises.

Pricing it Right First Matters

Proper pricing at the beginning ensures better exposure to a larger pool of buyers. By “testing the waters” with pricing that isn’t conducive with market, interest in the home stagnates. Buyers won’t necessarily take a look at something that was initially overpriced because it isn’t perceived to be a good VALUE. With prices slowing from their previous pace, homeowners must realize that pricing their homes a little OVER market value to leave room for negotiation will actually dramatically decrease the number of buyers who will see their listing!

Instead of the seller trying to ‘win’ the negotiation with one buyer, they should price their house so that demand for the home is maximized.

By doing so, the seller will not be negotiating with a buyer over the price, but will instead hopefully have multiple buyers competing with each other over the house.

Marketing & Promotion

To sell effectively, we first consider where we will find a buyer, and then create a plan to reach them.

Marketing Your Home

To sell effectively, we first consider where we will find a buyer, and then create a plan to reach them.

Exposure to real estate agents

  • 95% of homes sold on the open market are sold by Realtors®, an international network of professionals

Exposure to buyers on multiple websites:

  • 50% of homes purchased are found online
  • We can expose your home to hundreds of sites

Showings with Value

You’ve worked hard to keep your home in good condition, and we’ve done the research and marketing to achieve exposure. Make sure your little gem shines during showings! Before we schedule any visits.

  • Clean: spotless kitchens, baths, patios and decks
  • Clutter free: minimal personal items – show home look
  • Color: warm rooms with mild color accents

Before each showing, check to ensure the following:

  • Clean / de-clutter all rooms
  • Turn on all lights
  • Open all shades and blinds
  • No TV or radio playing
  • Pets are secured
  • Clean/organized closets
  • Welcoming entrance
  • Organize basement, attic, garage

We’ve Got an Offer…

All offers of any value will be presented for your consideration. Once an offer has been made we will work with you to do one of three things:

  • Accept the offer as written
  • Make a counter offer
  • Reject the offer
Have questions? Get In Touch!

Best offers are first offers.

*It is important to note that many times, the first offer is the best offer. Statistically, sellers will receive a reduced percentage of their asking price the longer the home sits on the market.